picked up a muted gold silk and cotton shirt with intricately sewn short sleeves while in sweden from copenhagen based design teambruuns bazaar. the brothers had a successful runway show during copenhagen fashion week.
Archive for the ‘copenhagen fashion week’ Category
today is the final day of copenhagen fashion week. last night, day 4 of the 5 day event featured the last fashion show by designer marco evarissti. with this new concept, everissti has created an haute couture collection for death row prisoners to be offered to them for, or perhaps even on, execution day. you can watch a replay of the event on copenhagentv.com. with the new line, the designer hopes to beam a more powerful spotlight on the united states’ death penalty.
andreas baumgaertner, creative director of marc o’ polo believes, despite marc o’ polo having been taken over by a germany based financier in the 1990s, that the company has maintained the essence of the label, which is it’s nordic identity.
“these nordic roots are very important to us. because on this we build our idea of the brand. when you see where the company is located, when you see our building, the way how we communicate, the way how we are, –how the culture is. there is still this scandinavian way of life inside.
helena christensen hosted the odd molly party at the hotel d’angleterre, the royal area of copenhagen. odd molly features an array of looks for the recovering, yet evolving, hippy chic as she navigates from her 20s into her 30s and even perhaps beyond.
this post starts with a view of copenhagen.
the third day of copenhagen fashion week is crowded with parties. this evening helena christensen hosts a premiere party for the stockholm based fashion label, odd molly. IAM co-hosts a party with MTV and elite models and marc o’ polo in collaboration with dansk magazine, hosts a party at statens museum for kunst.
in an interview earlier today, andreas baumgaertner, coo of marc o’ polo discussed the direction of the label and its brand identity. bits of this interview will be posted over the next couple of days.
baumgaerten came to marc o’ polo in 2001 after having worked with design powerhouse hugo boss. “for 11 years, i was working for hugo boss. i always had contact with marc o’ polo because first, my generation grew up with marc o’ polo.” reminiscing he says, “when i was 16 or 17, the brand was becoming big. marc o’ polo was the most expensive one, and it was the one everybody wanted to have.” he notes that unlike other fashion labels at that time, the company was basically the only one using natural, unprocessed fibers.
baumgaertner’s introduction to the corporate side of the company happened in the 90s. “a friend of mine started to work as managing director in stockholm. at the end of 2001, they asked me if i’m interested in starting as creative director for marc o’ polo.” he then made the leap from hugo boss.
finnish designer marimekko featured an assortment of prints, dimensions, and hoodies during copenhagen fashion week.
copenhagen fashion week kicked off on august 6 with a special show for press as well as the official opening show featuring anne-sofie back . all shows can be viewed online at copenhagenfashionweek.tv..
vadum and camilla staerk kick off day two. the danish designer, vadum featured an array of structured looks with a somewhat eighties twist.