new business model for newspaper industry

Wednesday, April 22nd, 2009

this is hardly news. but the problem is many organizations are trying to hold onto their precious business models by trying to monetize linking to content. apparently, there is talk of lawsuits from a notable wireservice. would it be possible to force the courts to rule that if anyone wants to link to anything that he would need the permission of the linkee. on the one hand, this could be interesting. as it would probably also extend to photos. and think of all the random stuff people from your high school and college days have been posting without your permission. and your personal blogs. but then one could say. well, if you are against people linking to your articles, then why not have your webmaster write a program that finds these incoming links and when the person clicks through he or she would be prompted to register or pay.

it is quite bad that some bloggers are just cutting and pasting content and posting whole articles. but this was more of a problem 8 or 9 years ago with bloggers who never wrote a paper in school and thus never learned about citation rules and giving credit and not plagarizing.

but the newspaper industry shouldn’t wall itself off. it should continue looking for a new business model. the new issue of vanity fair has a pretty good story about arthur o. schulzberg, jr., chairman of the new york times and the man the new york post (or was it another paper) alleged was having an affair with caroline (orange hair) kennedy. he talks about how he is platform agnostic.

and yeah, the nytimes.com website is quite informative. but why aren’t these guys (and they are mostly guys) really thinking about shaking their tree a bit. and opening up their elite institutions to well, people under 40. these newspaper conventions are thick with geriatric types. with age comes knowledge. but in the post information age (the one we’re presently living in) with age also comes a sort of backwardness. everyone needs to constantly update our skills and re-invent ourselves and re-examine our own personal business model. it sucks eggs for some, but it will keep you young and agile. it’s like the grandmother who lives well into her 90s who spends her time cultivating younger friends. as you get older, if you don’t want to be alone, you’ve got to cultivate younger friends. and a more user-friendly business model.

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