Thursday, August 27th, 2009
have you ever really understood why americans love love love sweats with rude things etched on the ass? like ‘juicy’ ‘tri delt’ or ‘kappa alpha something or other?’
last january, while visiting the bread and butter streetwear tradeshow in barcelona, i was told by a representative from the fab french label faith connexion that one side of their exhibit was stuff they made for american retailers. the other side was for the rest of the world.
the american side consisted of sweats and hoodies. well here’s what the rest of the world was buying, 80s goth jeans with pointy metal pieces and flowing twilight dresses a la rachelle lefevre’s victoria character.
and this brings us to juicy couture. would you dare let anyone catch you in a velour track suit or carrying a terry cloth handbag?
and what’s with the middle-aged hide your ass look being thrusted up on tweenagers and twenty-somethings?
Friday, July 3rd, 2009
will write an overall review later. this streetwear tradeshow, after a few seasons in barcelona has moved (back) to berlin. as their logo is ‘BBB’ it’s assumed they could only relocate to cities that begin with ‘B’ otherwise their whole corporate identity would have to be changed. these cities would presumably include bangkok, birmingham, boston, beijing, or something like that.
bread and butter finishes up the week in berlin
the event takes place in templehof, an old airport hanger originally designed by albert speer. funny that albert speer jr. is also a famous architect in germany. well, we hope it’s not all ‘like father like son.’
during bbb in barcelona, the whole 3 days felt incredibly intense. but berlin is a far more laidback city. which is ironic since barcelona is a beach city.
it seems the fashion labels are still quite married to aligning themselves with music and the music industry. the whole lifestyle thing seems to scream music and skateboarding to them. but hasn’t it been screaming this to them for the past 10 years? isn’t there something else out there? of course there is. there is a plethora of other outlets but sometimes people (especially those who tend to work in marketing) are limited by their utter lack of creativity. mind you, this doesn’t include _all_ marketing people. but loads of people are more interested in picking up a paycheck as opposed to making a difference.